Who we are

When the Downtown Yonge neighbourhood thrives, all of Toronto benefits.

On behalf of the Downtown Yonge community, the B.I.A. is a non-profit organization that is committed to improving the daily experience of our members, residents, customers and all stakeholders with an end goal of strengthening the culture and economy of Downtown Yonge.

Contact Us Download our Annual Report 2021

What We Do

Clean, Safe & Welcoming, Economically Strong, Liveable and Vibrant, Cohesive Identity

  • Events

    From Play the Parks, our annual summer concert series in the parks to our spectacular holiday tree lighting ceremony Illuminite, we host events all year to further animate our streets and parks!

  • Arts & Culture

    Neon Museum… Friar’s Music Museum… Walking tours… we’ve got many different types of initiatives aimed at preserving the culture and showcasing the history of this incredible neighbourhood.

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  • Construction and Development

    Our Development Map (updated quarterly) shows just how much growth there in this area! We strive to be involved in all conversations to ensure the growth is sustainable and can integrate into the fabric of the neighbourhood.

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  • Operations

    Our full-time Clean Streets Team is always out in the neighbourhood ensuring the area is clean and welcoming. If you spot them, make sure you say hi!    

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  • Economic Development

    Our in-house economic development team enhances the work we do through research and metrics, as well as providing fee-for-service work to other BIAs and organizations. Our Safe and Inclusive portfolio is also under our economic development team.  

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We Envision

A world leading downtown neighbourhood renowned for its culture, commerce, opportunity and liveability. 

To Enable This Vision

We strengthen the culture and economy of the Downtown Yonge neighbourhood through collaborative leadership, and transformative experiences and investments.

We Are 

Strategic Plan- 2017-2022

In 2016, we embarked on a six month long community conversation, talking to members, stakeholders and neighbours about their vision for Downtown Yonge and the reality of the neighbourhood’s complexity. Living Yonge is the result of this extensive review to guarantee a consistent approach to the future of this vibrant neighbourhood.



Office + Governance

Pauline Larsen

Interim Executive Director


Rebecca Stubbs

Executive Assistant and Arts & Culture Liaison-  On maternity leave until 2023

Phillip Chisholm-DeVeau

Accounts Manager

Marina Gavrilovic

Office Manager


Economic & Community Development

Pauline Larsen

Director, Economic & Community Development


Susie Barbosa-Pizzirusso

Economic & Community Development Coordinator


Jan Krouzil

Team Lead-Professional Practice- Community Engagement Team


Events + Partnerships + Operations

Cheryll Diego

Public Realm Experience Manager


Estuardo Ibarra

Public Realm and Development Planner

647 466 4384

Brandon Bissoondyal

Placemaking Coordinator


Vincent Tam

Street Operations Assistant


Communications + Marketing

Susie Barbosa-Pizzirusso

Economic & Community Development Coordinator


Clean Streets Team




Community Engagement Team

Jan- Team Lead






Executive Committee


Martin Wray

Vice President, Operations, Ontario Portfolio, Toronto Eaton Centre, Cadillac Fairview


Robert (Rob) Housez

General Manager, Chelsea Hotel


Alan Liu

Owner, Salad King


Bill Logar

Vice President of Development, KingSett Capital

Pauline Larsen

Interim Executive Director, Downtown Yonge BIA

Board of Directors

Dan McAllister

Senior Manager, Security and Life Safety, Toronto Eaton Centre, Cadillac Fairview

Sheila Jennings

General Manager, Toronto Eaton Centre, Cadillac Fairview

Najib Rahma

Chief Operations Officer, HNR Properties ltd, Director, HNR Dundas Square Tower ltd

Stephen McGrath

Media and Artist Development Manager,   Massey Hall/RTH

Al Jr Lalani

Managing Partner of the Lalani Group

Jennifer Grass

Assistant Vice-President, University Relations, Toronto Metropolitan University

Roxana Sijakovski

CFO and Vice President, Operations, Supply Chain Canada

City Appointed Councillors


Kristyn Wong Tam

Ward 13


Michael Layton

Ward 11

Board Frequently Asked Questions







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